Background: Suicide Zero is an organization that works to prevent suicide. They work partly to spread knowledge to the public and partly to influence those in power to take concrete measures to prevent suicide. 

Mental illness is on the rise among young people and suicide is the most common cause of death among young Swedes between the ages of 15-24. More and more young people state that they find it difficult to see the future positively.

Type of project: Client project, fictional

Client: Suicide zero

Team: Alice Forss (AD) Julia Thunell (AD) 

Olivia Hallberg (AD)  Jonas Galatius (CW)  Marcus Olsson(AD)

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Brief:

Come up with an idea for a Swedish brand of your choice - which is somehow made possible by AI.

Insight:

Solution:

KEEP DREAMS ALIVE. 

We start from existing photographs of children and young people who have committed suicide. We then create AI generated photos to show an alternative scenario where the people have aged and fulfilled their dreams. This approach presupposes that relatives of the deceased approve publication. We believe that many will be inclined to do so, as there is a great commitment to Suicide Zero among relatives.