HEJ!
I'm ALICE
Art director and Graphic designer from Sweden.
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I grew up in a home where creativity was part of everyday life, weekends meant paintbrushes, music, and the freedom to create. That early love for art sparked my passion for bringing ideas to life visually.
My career as a graphic designer and art director began over a decade ago, creating content for a local restaurant in my hometown. I loved capturing its atmosphere through photos and videos, and soon expanded into designing logos and small graphic projects for friends and local businesses. Even then, drawing, painting, and photography were my natural ways of expressing ideas.
Since then, I’ve worked as a freelancer with clients across industries, producing both still and motion content for digital and physical platforms. I focus on visuals that aren’t just beautiful, but meaningful and engaging, and I thrive on collaborating with creative teams to take campaigns from concept to execution.
One of my biggest adventures, building a van from scratch and traveling across Europe and the U.S. It taught me flexibility, problem-solving under pressure, and the confidence to embrace the unexpected. These lessons continue to shape how I approach every project, whether designing for print, web, or motion.
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This is a little bit about me, but not all. Let’s connect.
​​SBCC – Graphic Design & Photography | 2021 - 2022 |
Focus on design principles, and proficiency in Adobe Creative Suite to create visuals for both print and digital media. Photography skills, including lighting, composition, and studio techniques.
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YRGO – Art director & Copy writer | 2022 - 2024 |
Focus on visual communication, idea development, design, typography, layout, and the use of digital tools to create compelling visual concepts and presentations.
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Art director – MANIFEST PR – Internship: Art director | 2024 (3 months)
Collaborated independently and with the team on social media campaigns and video projects, assisting in the development of graphic and marketing materials while gaining practical experience in PR and brand building.
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Art director – GULLERS GRUPP | Internship: Art director | 2024 ( 4 months)
Contributed to brainstorming and concept development for campaigns, playing an active role in creating advertising and design ideas for social media, print, and film.
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Freelance, Own Business | 2022-2025 |
Created visual identities for businesses, including logo design, packaging, website design, brand identity, business cards, and other marketing materials. Delivered tailored design solutions to help clients establish a strong and cohesive brand presence. Photographed for yearbooks and product shoots, with images used across social media to enhance brand visibility.
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Art director –Stena fastigheter | Hybrid project employment | feb 2025 |
Created a visual identity for BRF Vyn, a new residential development by Stena Fastigheter. This included defining color palettes, typography, image direction, and overall brand feel. Collaborated closely with the team to ensure the right mood and visual coherence in the architectural renders. Designed a 90-page printed magazine used as a key sales tool ahead of the project launch.
Acted as both Graphic Designer and Art Director throughout the project.
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Content creator – Hagabadet | Hybrid project employment | July 2025 |
Developed creative concepts and ideas based on current trends, filmed and edited video content, and produced engaging stories for the brand’s social media channels.
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Graphic Designer – Surf maroc | Online project employment | October 2025 |
Worked on a variety of design projects across their different locations,
creating digital and posters printed materials.
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