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The good
press.

The Good Press is the positive and unselfish example of sustainable production and reflects this by collecting good examples from many different places. A good leader lifts others up and bring them together. Pulpac generates brand awareness by being the consignor of the magazine. Additionally the magazine is physical and is published through subscription.

Young people have developed "ad-blindness" to
digital screens, and therefore a physical newspaper is able to break through the noise.       

Type of project: Client project

Client: PulPac

Team: Alice Fors (AD) Noomi Widell (CW) Carl Sjögren (CW) Alicia Backlund (AD) Anton Andersson (AD)

Background
 

The world is full of negative news, but also a lot of positive. A company changing the world is Pulpac. 

Pulpac makes disposable paper products in a new and sustainable way and teaches its successful methods to other companies. 

Mission

Create awareness of PulPac

Insight

Constant negative news create anxiety. 

Idea 

The Good Press international and physical magazine that covers only good news. 

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