Mission
Bird talk.
Increase awareness of the Duolingo language app and get more people to download the app.
Insight
Bird chirping is an underestimated and forgotten language that has historically been useful for people and offers information on whether there's a predator nearby or if it’s safe to relax.
Solution
Type of project: Fictional
Client: Duolingo
Team:Alice Fors (AD) Wilma Claesson (AD) Sandra Claassen (CW)
Bird talk broadens the idea of what language is and highlights that birdsong is more than just beautiful song. By launching a new language course where birdsong can be identified as either danger, courtship or safety, gives a new perspective on how language can look and be perceived.
PR: BIRD TALK IN REAL LIFE
PR-campaign that highlights the benefits of bird language and it's usefulness in everyday life. The result is an interactive sound experience that reacts to movement in the environment and emits bird sounds to warn, scare or draw attention to dangers or treats.
